Hi I’m Annabel, a food lover, marketer and founder of in Season. I've spent my career helping brands grow, but I always felt there was a disconnect between generalist marketing and the specialist industries they serve.

 

Over the years, I’ve worked across a wide range of clients and categories and I’ve seen first-hand how the best ideas come from understanding a category inside out.

 

Instead of brands getting lost in agencies that didn’t really ‘get’ them, I decided to build something different. In Season was created to give F&B brands the dedicated expertise, insight, and creativity they deserve.

 

I believe the best marketing in food & drink blends two things: fresh thinking (ideas tuned in to what’s happening right now) and grounded expertise (strategies built on solid foundations). That balance is what guides everything we do at In Season.

 

From cooking and exploring ingredients to following the brands shaping how we eat, that curiosity is what keeps us inspired. That's what drives In Season to stay ahead of the curve.

​

Looking forward to hearing from you - cheers!